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Creating Web Sites that Work
Organizations are facing the challenge of creating Web site content that is easy to access, maintain, and use. By properly analyzing, organizing, and presenting the information, the success of all types of Web sites can be greatly improved.
Analysis
One of the most critical and commonly overlooked components of e-content design is a thorough analysis of the audience, what information they need, and what technology they use.
The first important steps for analyzing an audience include writing a purpose statement, defining the audience, and creating an audience profile. Once the audience is defined, then identify the information the audience needs, and classify it by purpose. Finally, analyze the technology that will be used to browse and develop the site, and identify constraints.
Organization
Once the information the audience needs has been identified, organize it for easy access. Because readability on a computer screen is reduced by 28%, when compared to paper, it is important to make it easy for users to be able to quickly scan information.
Organize the information by grouping it into manageable, well-labeled units. The flow of information should consider the users’ needs, and how readily the information can be accessed.
Presentation
Web pages should have a consistent look and feel that allows users to easily see how page elements are related and what information is most important. Capabilities such as color, sound, and animation can add to or distract from the effectiveness of the site. All the pages should be reviewed to be sure that every presentation element has a purpose.
Navigation Design
Building the pathways through the information users are looking for is a critical part of communication. To help plan navigation, consider the following questions:
- What do the users need to know and how easy is the information to find?
- What questions will they ask?
- How will I answer their questions?
As with any form of communication, Web sites are most effective when they are carefully planned to meet user needs. Too often, organizations post information on a site without really considering how the users need to access the information. By applying a few proven practices and principles to Web content and navigation design, all organizations can create Web sites that work.
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